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Details 14 December 2020
With every telco in Singapore trying to reward their customers via a points-based loyalty program, StarHub knew taking the same route was never going to be enough. With Asia leading the west in the instant-gratification economy, marginal differentiation created by novel subscription plans, and promotions governed by clever T&Cs hardly moved the needle for customer engagement or churn in the telecom industry.
Moreover as MVNOs offered extra gigabytes to a mobile plan, StarHub knew that it needed to think out of the box. With a decent number of merchant partnerships powering the rewards of the loyalty programme, StarHub knew it could afford to push the boundaries of its strategy.