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New pilot to help people exercise more and eat better
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New pilot to help people exercise more and eat better | Department of Health and Social Care
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THE Health Promotion Board (HPB) in Singapore will be the model for a new office Britain is setting up to lead its efforts to improve and level up the public’s health.
Announcing the move on March 29, the country’s Department of Health and Social Care said: “This office and approach will be modelled on successful methods to this agenda internationally, such as in Singapore, which has a Health Promotion Board, and has pioneered new digital public health schemes such as their ‘National Steps Challenge’.”
HPB chief executive Zee Yoong Kang was heartened to see that Singapore’s efforts in boosting the health of people “are being seen as effective models” elsewhere.
Britain setting up new health office with Singapore s Health Promotion Board as model
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Would you walk 5,000 steps a day if it was incentivised?
Would we work out more if there was money in it? That’s the question currently being considered by the Department of Health and Social Care. Inspired by initiatives like Singapore’s National Steps Challenge, where citizens are offered financial rewards if they do a certain amount of physical activity, the government has asked Sir Keith Mills, the inventor of Nectar cards and air miles, to look into whether cash incentives could encourage people to lead healthier, more active lives.
It’s an appealing idea, because so many of the benefits of exercise are delayed (longevity, better health in old age) or not immediately tangible (better mental health) while the costs (having to get up early, being horribly out of breath, overdoing it and getting really sore legs) are upfront. And, with about two-thirds of adult Britons estimated to be overweight or obese, it’s clear that something has to be done about our nation’s healt