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Would you walk 5,000 steps a day if it was incentivised? Would we work out more if there was money in it? That’s the question currently being considered by the Department of Health and Social Care. Inspired by initiatives like Singapore’s National Steps Challenge, where citizens are offered financial rewards if they do a certain amount of physical activity, the government has asked Sir Keith Mills, the inventor of Nectar cards and air miles, to look into whether cash incentives could encourage people to lead healthier, more active lives. It’s an appealing idea, because so many of the benefits of exercise are delayed (longevity, better health in old age) or not immediately tangible (better mental health) while the costs (having to get up early, being horribly out of breath, overdoing it and getting really sore legs) are upfront. And, with about two-thirds of adult Britons estimated to be overweight or obese, it’s clear that something has to be done about our nation’s healt

United kingdomCass sunsteinRichard thalerJoe wicksSingapore national stepsDepartment of healthNational steps challengeSir keith millsBritish medical journalBritish journalSports medicineHealth and fitnessஒன்றுபட்டது கிஂக்டம்ரிச்சர்ட் தாலர்ஓஹோ விக்ஸ்சிங்கப்பூர் தேசிய படிகள்