Rich Polk / Getty Images for Pinterest
Pinterest is saying goodbye to weight loss ads. It s banning them altogether, becoming the first major social platform to do so.
The National Eating Disorders Association guided Pinterest in updating its policy as searches for healthy eating, healthy lifestyle and fitness tips grew within the past year. A lot of people are facing challenges related to body image and mental health, particularly as we re emerging from COVID restrictions, says Sarah Bromma, the company s head of policy. People are now feeling added pressure to rejoin their social circles in person for the first time in a year.
Friday, 02 Jul 2021 10:23 AM MYT
Pinterest said that it will not allow ads containing testimonials about losing weight; references to body mass indexes, or that ‘idealise or denigrate’ certain body types. ― Shutterstock pic via ETX Studio
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SAN FRANCISCO, July 2 ― Pinterest yesterday banned weight loss ads, calling it a move against “body shaming” and protecting mental health on online platforms.
The popular online bulletin board said that it will not allow ads containing testimonials about losing weight; references to body mass indexes, or that “idealize or denigrate” certain body types.
Pinterest has updated its policies to prohibit ads that contain weight loss language and imagery.
This is the latest update by Pinterest aimed at providing support for users affected by negative body image or eating disorders. The updated policy will prohibit promoting weight loss or weight loss products, idealization or degradation of certain body types, or references to BMI. Ads promoting healthy well-being will be allowed as long as they don t focus on weight loss.
Content such as before-and-after weight loss imagery, body shaming, and weight loss/appetite supplements were previously barred from the site.
Pinterest developed its policy under guidance from The National Eating Disorders Association, which says Pinterest is the first major social media platform to take a stance against weight loss ads. NEDA is encouraged by this necessary step in prioritizing the mental health and well-being of Pinners, especially those impacted by diet culture, body shaming, and eating disorde
Pinterest banning weight loss ads, promoting body positivity
Pinterest says it will still allow ads that promote healthy lifestyles, programs and habits so long as they don t focus specifically on weight loss. Author: Travis Pittman Updated: 6:07 PM EDT July 1, 2021
Pinterest announced Thursday it will no longer allow ads that include weight loss language and imagery, saying it wants to embrace body positivity. It’s an expansion of our ad policies that have long prohibited body shaming and dangerous weight loss products or claims, the social media platform said in a statement. We encourage others in the industry to do the same and acknowledge, once and for all, that there s no such thing as one-size-fits-all.
Bye bye BMI: Pinterest bans weight loss ads in first for major social networks
Advertisements promoting diets or slimming products and that idealise certain body types will be removed from the platform
In a blog post Pinterest said they were the first major platform to prohibit weight loss advertising. Photograph: Thiago Prudencio/DAX/ZUMA Wire/REX/Shutterstock
In a blog post Pinterest said they were the first major platform to prohibit weight loss advertising. Photograph: Thiago Prudencio/DAX/ZUMA Wire/REX/Shutterstock
Guardianstaffandagencies
Thu 1 Jul 2021 21.18 EDT
Pinterest is banning all advertisements with weight loss language and imagery, including ads that idealise or denigrate certain body types, the social media company says.