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Ripple Effect | Sports | thenews com pk

How Hideki Matsuyama’s Masters win could revive golf’s popularity in Japan Hideki Matsuyama may instantly have risen to the greatest golfing hero Japan has ever known with Sunday’s roller-coaster ride Masters win. Now, however, comes the hard part.Because as challenging as closing the deal on becoming the first Japanese-born male golfer to win a major championship clearly was during Sunday’s frenetic finish, now the shy, workman-like Matsuyama stands at the forefront of what one long-time Japanese golf business observer called “an epoch-making event.” Japan may comfortably stand as the world’s second largest golf market, accounting for a fifth of the global golf business all by itself, but it is long removed from the country’s golf boom of the late 1980s and ‘90s. With the last decade seeing flat revenues and declining play and players, Matsuyama’s win is an opportunity to inject new life in a nation that has been waiting for a golf moment like this for more tha

Masters Winner Hideki Matsuyama Could Set Off A Sponsorship Frenzy In Golf-Obsessed Japan

Masters Winner Hideki Matsuyama Could Set Off A Sponsorship Frenzy In Golf-Obsessed Japan Share to Facebook Photo by Jared C. Tilton/Getty Images With just one stroke, Hideki Matsuyama guaranteed a lifetime of riches. The 29-year-old Japanese golf sensation defeated Will Zalatoris by one shot on Sunday to win the 2021 Masters at Augusta National Golf Club. The victory, Matsuyama’s sixth on the PGA Tour, was the first by a Japanese player at any men’s golf major, cementing his status as one of the country’s most venerated champions. Japan is known as a nation that reveres its athletes, and tennis stars like Naomi Osaka and Kei Nishikori have reaped the benefits. Osaka became the highest-paid female athlete in history last year, with $34 million in off-the-court earnings from deals with Nike, MasterCard, Nissan and Sony, to name a few. Nishikori has appeared on

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