Masters Winner Hideki Matsuyama Could Set Off A Sponsorship Frenzy In Golf-Obsessed Japan
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With just one stroke, Hideki Matsuyama guaranteed a lifetime of riches.
The 29-year-old Japanese golf sensation defeated Will Zalatoris by one shot on Sunday to win the 2021 Masters at Augusta National Golf Club. The victory, Matsuyama’s sixth on the PGA Tour, was the first by a Japanese player at any men’s golf major, cementing his status as one of the country’s most venerated champions.
Japan is known as a nation that reveres its athletes, and tennis stars like Naomi Osaka and Kei Nishikori have reaped the benefits. Osaka became the highest-paid female athlete in history last year, with $34 million in off-the-court earnings from deals with Nike, MasterCard, Nissan and Sony, to name a few. Nishikori has appeared on