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San Antonio rapper Southside Hoodlum making waves beyond his hometown
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San Antonio rapper Southside Hoodlum stands in front of the cover art for his new album, “Lord Knows.” The album has been promoted on billboards around San Antonio.Jerry Lara /Staff photographer
Southside Hoodlum may not be a fixture in Billboard magazine, but the San Antonio rapper has seen his name on billboards across his hometown.
The colorful signs are located off Broadway near the Westfort Historic District and over Interstate 10 near Woodlawn Avenue. They feature a cartoon kid drooling over a box of “Hoodlum” cereal with a caricature of the 26-year-old rapper with his chunky dreadlocks and pencil-thin mustache overlooking a San Antonio skyline.