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Dentsu Australia partners with Thorndyke for DOOH activity verification July 16, 2021 10:27 Dentsu Australia has partnered with Thorndyke to independently verify its Digital Out-Of-Home (DOOH) activity across all Dentsu agencies for the Australian market. Programmatic DOOH has been a key talking point over the past 12 months, driving digitisation across OOH as the demand for more transparency across the channel increases. Emma Hegg, head of outdoor for Dentsu and Jason Cooper, MD of Thorndyke Dentsu ran a competitive request for proposal (RFP), looking closely at all vendors in market and ultimately chose Thorndyke as its preferred vendor. ADVERTISEMENT The team behind Thorndyke are all ex-Integral Ad Science and have a strong track record in verification and measurement. The Thorndyke verification platform helps agency teams and the media owners with real-time insights into delivery issues that may have otherwise gone undetected, allowing these to be resolved faster.

Jason cooperEmma heggDentsu australiaDigital out of homeIntegral ad scienceஜேசன் கூப்பர்தெந்ட்சு ஆஸ்திரேலியாடிஜிட்டல் ஔட் ஆஃப் வீடுஒருங்கிணைந்த விளம்பரம் அறிவியல்