Mark Reynier: rum needs ‘authority’ and ‘integrity’ 16th March, 2021 by Melita Kiely
Creating some “authority” and “integrity” in rum is the only way the category will finally live up to predictions of becoming the “next big thing”, Renegade Spirits CEO Mark Reynier has said.
The Renegade Rum Distillery in Grenada
Speaking to
The Spirits Business last month (February), Reynier said he believed rum needed more transparency and authenticity in order to be taken as seriously as the likes of Cognac and single malt Scotch.
Reynier said: “Sixty countries make rum, and every year they have some marketing guy saying ‘rum’s going to be the next big thing’. Well, it won’t be, not unless you change something.