Innis & Gunn founder and master brewer Dougal Sharp. DESPITE Dry January proving popular this year, a Scottish brewery has seen a massive rise in the sales of its beers. Innis & Gunn enjoyed a 39% uplift in sales across its range of beers in January – thanks to strong performance in UK supermarkets. SKUTrak sales data from Morrisons, Tesco, Asda, Co-Op and Sainsbury’s showed a significant increase across the brewer’s core range of lager, Original and Inveralmond beers. Each of the beers have enjoyed individual uplift, which supports the brewer’s overall 39% increase in sales, when compared against the same retailer data from the previous January.
Brewer offers free beer giveaway - but you must share guilty pleasures
The offer supports ‘Be You, Stay Original’, Scottish brewer Innis & Gunn’s movement to encourage creativity and authenticity
Innis & Gunn is offering the giveaway
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Thank you for subscribingWe have more newslettersShow meSee ourprivacy notice Brewer Innis & Gunn is giving away thousands of free beers across the UK as part of its ‘Be You, Stay Original’ campaign which aims to salute originality.
Innis and Gunn is offering free beer to anyone in the UK. (Innis & Gunn) Innis & Gunn has bottles of ‘The Original’, its multi-award winning beer, up for grabs across its social channels from today - and all you have to do to claim, is be yourself. Whether it’s putting chilli powder on cornflakes, enjoying yoga with a side of metal music, or swapping a couch for a hammock, Innis & Gunn wants to hear about and celebrate your quirks. The Scottish brewer is rewarding those being their authentic selves, with a huge beer giveaway on their social media channels. As Dry January comes to an end, the brewer is doing the online giveaway as part of their Be You, Stay Original’ campaign after an Index report found 49% of the nation don’t feel comfortable being their true selves.
Innis and Gunn is offering free beer to anyone in the UK. (Innis & Gunn) Innis & Gunn has bottles of ‘The Original’, its multi-award winning beer, up for grabs across its social channels from today - and all you have to do to claim, is be yourself. Whether it’s putting chilli powder on cornflakes, enjoying yoga with a side of metal music, or swapping a couch for a hammock, Innis & Gunn wants to hear about and celebrate your quirks. The Scottish brewer is rewarding those being their authentic selves, with a huge beer giveaway on their social media channels. As Dry January comes to an end, the brewer is doing the online giveaway as part of their ‘Being You’ campaign after an Index report found 49% of the nation don’t feel comforatbale being their true selves.