Dougal Gunn Sharp SCOTTISH craft brewer Innis & Gunn has hailed a 20-fold increase in new draught installations at target outlets across Scotland, said it is 42 per cent ahead of budget on the on-trade, and has nine new national listings with major retailers. The firm has invested more than £100,000 across its Perth brewery and Brewery Taproom bars, it said, as the country moves slowly out of lockdown. Tables at Innis & Gunn’s four Brewery Taproom sites across Dundee, Edinburgh and Glasgow, have been fully booked since reopening, with demand “in the thousands”. Innis & Gunn’s new partnership with C&C Group, the owner of Tennent’s, is also signalling success with a 20 times the new draught installs of products including Lager Beer, Session IPA and Ossian Smoothflow at key accounts across Scotland.
8th February 2021
Craft brewer Innis & Gunn has enjoyed a not so ‘Dry January’, with an impressive 39% uplift in sales across their range of beers, thanks to strong performance in supermarkets.
SKUTrak sales data from Morrisons, Tesco, Asda, Co-op and Sainsbury’s showed a significant increase across the brewer’s core range of Lager, Original and Inveralmond beers. Each beer enjoyed individual uplift, which supported the brewer’s overall 39% increase in sales when compared against the same retailer data from the previous January.
Innis & Gunn highlighted that the January supermarket sales figures builds on a strong 2020, where its beer sales grew 29% across the whole UK Off-Trade.
Innis & Gunn founder and master brewer Dougal Sharp. DESPITE Dry January proving popular this year, a Scottish brewery has seen a massive rise in the sales of its beers. Innis & Gunn enjoyed a 39% uplift in sales across its range of beers in January – thanks to strong performance in UK supermarkets. SKUTrak sales data from Morrisons, Tesco, Asda, Co-Op and Sainsbury’s showed a significant increase across the brewer’s core range of lager, Original and Inveralmond beers. Each of the beers have enjoyed individual uplift, which supports the brewer’s overall 39% increase in sales, when compared against the same retailer data from the previous January.