| 09 February 2021
In what it says comes as no surprise, research from Reelgood has revealed that the leading subscription streaming services in the US have over the last twelve months been steadily increasing their catalogues of original TV shows at the expense of licensed content.
And in what comes as even less as a surprise, said the film and TV streaming search engine service, Netflix was by far the biggest grower with original series making up 39% of its TV shows catalogue for the last twelve months up 14 percentage points from last year. In general, In an effort to retain and acquire new users, the leading subscription video-on-demand (SVOD) platforms were found to be working to maintain a high percentage of content in their libraries that cannot be found elsewhere.