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Mydin eyes Singapore market with Shopee eCommerce venture Details 10 May 2021 Mydin Mohamed has turned to eCommerce and is eyeing the Singapore market this month as part of the Shopee International Programme. Mydin will tap on Shopee Malaysia s capabilities and receive end-to-end cross-border services including logistics, customer service, payment solutions, and campaigns. These will help Mydin market and sell its exclusive brands MyRasa and My Home as well as products of micro, small and medium enterprises it carries. According to MD Ameer Ali Mydin, eCommerce is an important part of its overall business. Last year, it witnessed a 73% increase in online sales compared to the previous year. Ameer said this signals a growing proportion of online-first customers seeing as more people were relying on eCommerce to get their essentials and lifestyle needs during the movement restrictions brought about by the pandemic. He added that this ventu

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