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2021 isn t going to be easy, consolidation likely in advertising industry, says Dheeraj Sinha of Leo Burnett In an interview with BestMediaInfo.com the Managing Director, India, Chief Strategy Officer, South Asia says overall recovery is going to be slow for agencies and only the robust ones will survive Dheeraj Sinha The impact of Covid-19 on the revenue of Leo Burnett India has not been more than 6%,” said Dheeraj Sinha, Managing Director, India, Chief Strategy Officer, South Asia, Leo Burnett. Though 2020 was a very tough year, Leo Burnett managed to win more than 20 new businesses without any client defection. Advertisement According to Sinha, overall recovery is going to be slow for agencies. “We aren’t looking at an easy 2021. It will take a lot to succeed in this tough market. The pressure test is going to kill the weak systems, but the robust ones will survive. My sense is that the need for resilience is not going away anytime soon.”

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