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A celebration of mindful consumption and thoughtful clothing that is what Good Earth FLOW epitomises. Commemorating the brand’s 25 glorious years of celebrating Indian artisanship, this new line of ready-to-wear garments has been crafted with sustainable fabrics such as malkha, kala cotton and linen. Especially woven by craft clusters across India, it speaks directly to a growing market of conscious consumers looking to shop from limited-edition collections made for Indian women’s bodies, at thoughtful price points.
Presented in a complementary palette of earthy shades such as hand-dyed indigo, neutral grey, black, khaki and off-set with the classic mogra white, the line features a range of modern, minimal silhouettes. These include comfortable trousers, relaxed fit unlined jackets, blouses and shirts, dresses and wrap jumpsuits that can be mixed and matched for easy, versatile and long-lasting ensembles. Each piece, explains creative director Deepshikha Khanna, is designed to