April 29, 2021 3:44
The University of Technology Sydney (UTS) has launched a new TVC encouraging potential students to ‘invent their next move’, and take up further study.
The campaign builds on last year’s ‘Invent You’ campaign, also developed by Paper Moose after winning the account.
Katie MacIntyre, art director at Paper Moose said: “Everyone’s had that moment where something sparks within and we suddenly crave change in our lives. Taking action on that feeling and diving into study can be really liberating. The energy of movement felt like a great way to express this very personal experience.”
The campaign was an in-house production by the Sydney agency, which showcases the university’s grounds, and invites prospective students to return to in-person learning.
TPG-backed Felix launches new campaign via Paper Moose
February 4, 2021 8:53
Australia’s new eco mobile brand, Felix, has launched its first campaign through creative-production agency, Paper Moose. Felix is part of TPG Telecom which also owns Vodafone and iiNet.
The campaign’s tagline ‘The plan with a bigger plan’ highlights Felix’s social and environmental mission. Felix offers mobile plans powered by 100% renewable electricity, certified carbon neutral and plants a tree a month for every active customer. The three video formats of the campaign show customers in nature and trees being planted.
Paper Moose, ECD Nick Hunter said: “We’re excited to help launch Felix, a brand we’ve built closely, from the ground up, with Vodafone and TPG Telecom since its inception over a year ago”.