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Felix Mobile makes its customers tree parents via Paper Moose
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TPG-backed Felix launches new campaign via Paper Moose
February 4, 2021 8:53
Australia’s new eco mobile brand, Felix, has launched its first campaign through creative-production agency, Paper Moose. Felix is part of TPG Telecom which also owns Vodafone and iiNet.
The campaign’s tagline ‘The plan with a bigger plan’ highlights Felix’s social and environmental mission. Felix offers mobile plans powered by 100% renewable electricity, certified carbon neutral and plants a tree a month for every active customer. The three video formats of the campaign show customers in nature and trees being planted.
Paper Moose, ECD Nick Hunter said: “We’re excited to help launch Felix, a brand we’ve built closely, from the ground up, with Vodafone and TPG Telecom since its inception over a year ago”.