New Balance Unveils New Collection For Black History Month
A collaborative effort amongst the Black creatives who work internally at New Balance. Photo: Costfoto/Barcroft Media via Getty Images
Within the past few years New Balance has upgraded its reach, partnering with designers like JoeFreshGoods and working with Jaden Smith to spearhead campaigns. This Black History Month, the lifestyle label released its second Black History Month collection partnering with Black associate apart of the brand to bring this capsule to life.
“As we went into this year, we were thinking what’s another aspect that is uplifting and messaging? There’s so much that’s happening within this country within our communities that gives us a reason to pour more into the trials and tribulations of what could we do from a celebratory vibe,” exclaimed Chavon Cham, New Balance Senior Product Manager of Lifestyle Apparel.
New Balance Black History Month Collection: Release Details
We Spoke to the Creatives Behind New Balance’s “My Story Matters” Campaign
New Balance
Like many sportswear brands, New Balance is commemorating Black History Month with the release of a footwear and apparel collection. What sets this collection apart from the rest, however, is that it was conceived, designed, and executed entirely by a BIPOC team.
The project is part of the brand’s “My Story Matters” campaign, which is supported by two of New Balance’s top ambassadors in Jaden Smith and professional tennis player Coco Gauff and will be released on February 15.