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Rothco Rolls Out Touching New Summer Campaign for Woodieâs
April 30, 2021
Rothco, part of Accenture Interactive, has rolled out a new Summer campaign for Woodieâs called New Best Friend, a touching view of an ordinary back garden as seen through the eyes of a young boy.
The new campaign follows on from Woodies successful Christmas campaign which featured Mrs Higgins and her rickety gate and introduces us to Liam who sees his back garden as a giant playground full of fun and adventure.
Liam and his new companion embark on an epic expedition where they encounter toe-nipping crocodiles, jump over boiling hot lava on the trampoline and trek through a wild jungle of clothes drying on the line. Liam then comes to a stop next to his mumâs flower bed where she is gardening happily in the sunshine. He reveals who he has been showing around – he is dragging a cart behind him and in it sits a small potted plant. Liam  picks up the plant and welcomes it to its new home.
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Following on from Mrs Higgins and her rickety old gate, Woodies has returned with another tear-jerker for us.
Woodie’s DIY, Home and Garden summer 2021 TV ad New Best Friend introduces us to an imaginative little boy called Liam, who is showing someone around the garden - although we are not quite sure who he is chattering away to.
Liam and his new companion embark on an expedition where they encounter crocodiles, jump over boiling hot lava on the trampoline and trek through a wild jungle of clothes drying on the line. Liam then comes to a stop next to his mum’s flower bed where she is gardening happily in the sunshine.