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India takes on e-commerce giants with plan for a national platform

Hopes to integrate closed platforms into giant national marketplace and make the lot open-source Copy India has taken aim at Amazon.com, e-commerce platforms like Shopify and even its homegrown e-tail success story Flipkart, by commencing an effort to create an “Open Network for Digital Commerce” that would offer an independent e-commerce platform spanning multiple providers. The effort to create the Open Network (ONDC) is being led by Quality Council of India, a standards body that works with industry groups to define and implement best practice across India’s public and private sectors. In its expression of interest form for parties that wish to participate in the Network’s development, the Council stated:

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