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The Emergence Of Cannabis As Luxury

By Sebastien Centner, Co-Founder of Hervé, a luxury French-inspired edibles company There was once a time when cannabis was banned from polite conversations and avoided by mainstream media. Fast forward to today and cannabis seems to be all anyone is talking about. Nearly one in three Americans now live in a state where cannabis is legal for recreational use. The pandemic has advanced the dissolution of old stigmas with many states legitimizing cannabis use both as a true therapy for patients and as a revenue builder for depleted coffers.  The evolving cannabis landscape is joined by shifts in consumer demographics, demands and purchasing behavior. Cannabis consumers are spending roughly 25-30% more per purchase today than they did prior to the COVID-19 pandemic, opening doors to introduce higher-priced, premium products. Women, who generally desire such products and control trillions in spending power, are the fastest-growing demographic of cannabis consumers. Alcohol is being

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