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Swiss watchmakers go digital to show off latest products
published : 9 Apr 2021 at 04:00 Hermes International SA s HO8 model is pictured during a media presentation at the Watches & Wonders in Geneva on Tuesday. (Reuters photo)
ZURICH: Luxury Swiss watchmakers, usually not big fans of online retailing, launched a new all-digital Watches & Wonders event on Wednesday to display their latest products, hoping to revive sales hit by the coronavirus crisis.
Makers of high-end watches still largely rely on physical stores for sales, but the success of online platforms for pre-owned watches, such as WatchBox or Compagnie Financiere Richemont SA s Watchfinder, have shown it is possible to sell luxury timepieces online.
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There was only one way the long-running 5711 saga could end and this morning Patek Philippe has dropped the green-dialled stainless steel Nautilus we were all expecting, the 5711/1A-014.
Patek boss Thierry Stern announced there would be a strictly limited ‘Final Edition’ of the fabled 5711/1A shortly after announcing the demise of the model, which had spiralled out of control on the secondary market.
Patek collector @patekaholic, the man who broke the 5711 story, then posted a mock-up of a 5711 with a green dial on his Instagram feed, correctly predicting Stern’s Final Edition would employ the on-trend (among watch brands) color.
Patek Philippe, Panerai, Cartier & Other W&W Day One Highlights
Patek Philippe, Panerai, Rolex & Other Watches & Wonders Day One Highlights
Hublot
The Watches And Wonders 2021 Geneva Programme, now the world s leading watch fair, takes place this week with 38 brands slated to introduce us to their next luxury timepieces.
The entire line-up will see unveilings from Rolex, Cartier, Patek Phillipe, TAG Heuer, IWC, and more all of whom have gathered in Shanghai to show the world what they ve been working on. While only a select group will meet in person, there s plenty for the online world to get excited about, such as 40 keynotes, 400 digital conferences, 500 press conferences, panels, daily shows, and more.