FIBA break new ground with Twitch in first International Federation agreement 02/24/21
FIBA, the International Basketball Federation, and Twitch have announced a multi-year collaboration to bring more basketball content to the interactive live streaming service.
The strategic agreement with FIBA is the first such deal that Twitch has struck with an International Federation. FIBA will not just stream sports content but also, together with Twitch, will tailor that content to maximize its impact on the service.
FIBA will broadcast around 600 hours of live basketball games each year to its own Twitch channel as well as other unique programming formats, which are specifically developed to leverage Twitch s unique interactive tools and features. Fans will be allowed to produce FIBA-related content on their own Twitch channels since FIBA is one of the few rights-holders in global sport to give access to official footage to Twitch creators.