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If you were fooled by VW’s alleged name change, you really weren’t paying attention – it used the ‘Voltswagen’ thing back in 2013 with the e-up! EV.
Volkswagen shocks the world’s media The biggest EV story of the week had little to do with actual electric cars and much to do with an April Fool s joke that either backfired spectacularly or was smart marketing stunt that worked absolutely brilliantly. Depending on whether it fooled you, it seems. Reports first came out a few days from the end of March that a press release had been accidentally published on Volkswagen of America’s website revealing that the company was changing its name to “Voltswagen” due to its increasing commitment to electrification.
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