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SiteMinder Introduces trivago, Payments Processing Into Platform To Secure Revenue For Hotels
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SiteMinder, the world s largest open hotel commerce platform, is growing its metasearch and hotel payments programs to give hotels more choice to manage and protect their revenue in unpredictable travel markets.
SiteMinder is adding trivago, the world s largest hotel price comparison website, to its metasearch program, Demand Plus . Through Demand Plus, hotels have their metasearch setup, billing, bidding and campaigns managed entirely by SiteMinder, and pay for completed stays booked directly through their own website from Google and, now, trivago.
Over the October to December 2020 period, when hotel bookings globally dropped to 41.2 percent of the prior year s levels in the SiteMinder World Hotel Index, total bookings made via Demand Plus grew. One hotel seeing the benefits is Grupo MX in Mexico. Mauricio Hernandez, Manager of Commercial Connections, says,
Broadcaster Vicki Blight never expected to get diabetes. DIABETES UK Cymru have launched a radio ad campaign in Wales to show that anyone can develop type 1 diabetes, tell people what the main symptoms of the condition are and urge them to get a finger-prick test with their GP if they are concerned. Dai Williams, National Director at Diabetes UK Cymru said: “Type 1 diabetes is easily overlooked and symptoms can be mistaken for viral infections, particularly in children and young people, which can lead to medical emergencies. “Covid-19 has just confused matters more, with diagnoses being missed or delayed. “We’re urging people to not let fears of Covid-19 stop them from seeking medical help and also for parents, carers, healthcare professionals and the public in general to be aware of the symptoms, as lockdown has disrupted face-to-face opportunities to educate the Welsh population about what can quickly become a life-threatening condition”.
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Google is making a major change to the way it manages hotel booking links adding an organic list that enables hotels, online travel agencies and other booking sites to get visibility for free, provides more extensive booking options for consumers and potentially makes Google an even more competitive player in the metasearch space.
Prior to this change, hotel booking links in Google.com/travel were paid ads, ranked by the traditional advertiser bidding model.
Beginning today, when a traveler searches for accommodations in a specific destination and then clicks on a particular hotel, within the booking module which appears on the overview tab there will be two new organic slots, in addition to up to four ad slots. Clicking on the prices tab will display those same (up to four) ads plus an unlimited number of organic, free booking links from all eligible partners.