SiteMinder Introduces trivago, Payments Processing Into Platform To Secure Revenue For Hotels
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SiteMinder, the world s largest open hotel commerce platform, is growing its metasearch and hotel payments programs to give hotels more choice to manage and protect their revenue in unpredictable travel markets.
SiteMinder is adding trivago, the world s largest hotel price comparison website, to its metasearch program, Demand Plus . Through Demand Plus, hotels have their metasearch setup, billing, bidding and campaigns managed entirely by SiteMinder, and pay for completed stays booked directly through their own website from Google and, now, trivago.
Over the October to December 2020 period, when hotel bookings globally dropped to 41.2 percent of the prior year s levels in the SiteMinder World Hotel Index, total bookings made via Demand Plus grew. One hotel seeing the benefits is Grupo MX in Mexico. Mauricio Hernandez, Manager of Commercial Connections, says,