Printing Process: Screen Printing PROJECT INFORMATION Caphe is a new coffee brand from the city of Trenggalek, East Java, Indonesia. Initiated by young people who are enthusiastic about coffee and food & beverage, the owner wants this new brand to survive and compete in the crowded coffee market in Indonesia, especially Java. Therefore, a key point is needed to differentiate the value from competitors. CHALLENGE The coffee market in Indonesia is currently very bloody, it is difficult to find a differentiator in terms of product, coffee is coffee. Therefore, the owner chooses to compete in the spice coffee market where there are not too many competitors, while competitors in the spice coffee market only take less quality types of coffee as the basic ingredients.
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