July 7 2021, 10:52 am | BY Ricki Green | No Comments
Priceline Pharmacy has announced its major fundraising campaign for 2021 via Humann Communications and Banter, as it celebrates 10 years of the Priceline Sisterhood Foundation.
Fronted by ARIA Award-winning singer-songwriter Samantha Jade, the “Support Our Sisters” campaign calls on Australians to head into their local Priceline Pharmacy store between 1 – 26 July, and round up their purchase to help raise money and awareness for the Priceline Sisterhood Foundation.
Point-of-sale marketing and a consumer-led robust PR campaign will encourage customers to take part in the campaign by lending their stories and lyrics in-store about what Sisterhood means to them, providing inspiration for Samantha Jade to write a special ‘Sister Song’. The lyrics will be displayed in Priceline Pharmacy front windows across Australia for customers to read and be inspired by.
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Talking about her new children s book, Drum Roll Please. It s Stevie Louise, Tanya said she gave birth to this book after failing to conceive. Hopefully if I have a baby, she ll read this and know her mum wrote this to be a fierce, strong woman. You can be funny and be different, she added.
Loved-up: The 35-year-old comedian became emotional after being asked about her fertility struggles, and confessed she was staying strong for her partner, Tom Poole (left) I think, I, Tom and I are. he s in the room, so I m not going to cry. We ve been trying for a baby for a while and it s just. she began, wiping tears from her eyes
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Since leaving the media – where he was part of lineups including 2DayFM Breakfast (pictured above),
Fifi & Jules and
The Scoopla Show – Lund has launched influencer marketing platform TRIBE.
Lund said this ‘pivot’ and success would not have been possible without the skills he picked up behind the microphone.
“There’s a lot from radio I have to be thankful for,” Lund told
Radio Today.
“For a start, working in radio makes you bilingual – you learn how to talk the language of both advertisers and listeners. You’re answering two questions each and every day:’What does our audience care about?’ and then after your shift, you sit around responding to sales briefs asking ‘What is important to this brand?’ With the relentless pace of shows and client activations you simply get sharper and faster at nailing this.”