Religion in advertising: A double-edged sword or smart move?
In the backdrop of the use of religious angles and figures in advertising leading to negative fallout in the recent past, we ask experts if the practice is even needed to build brands and sell products Mumbai, April 13, 2021
Reference to religion or religious context in advertising is nothing new. But in recent years, many such ads with religious connotations have drawn severe backlash on social media, forcing creatives and brands to go on the back foot.
The Tanishq ad that created a strong buzz on social media, or the outrage against celebrity hairstylist Jawed Habib, who courted controversy for allegedly hurting sentiments when an ad for his salon depicted Hindu Gods and Goddesses such as Durga, Lakshmi, Saraswati, Ganesh and Kartik, are a few examples of creative freedom hogging the news for the wrong reasons.
After KFC, Pizza Hut, more stores to open up at Galaxy s Blue Sapphire Plaza
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After KFC, Pizza Hut, more stores to open up at Galaxy s Blue Sapphire Plaza
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Government Permitting 100% Theatre Occupancy Receives Mixed Reactions!
Will it really revamp the cinema business?
100% Theatre Occupancy Evokes Mixed Reactions (Photo Credit –Narendra Modi/Instagram/Imdb)
The central government’s decision to permit theatres to operate at 100 per cent occupancy saw mixed reactions from people in the national capital as a few were optimistic while some were not excited about it.
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Speaking to IANS, Sunil Singh, head of the managing team at Yellow Chilli’s outlet in east Delhi’s V3S mall said, “Our business is very closely connected to the number of people coming to cinemas. We are always hopeful that we will get big business from the cinemas.”
INDIA New England News
New Delhi–The central government’s decision to permit theatres to operate at 100 per cent occupancy saw mixed reactions from people in the national capital as a few were optimistic while some were not excited about it.
Speaking to IANS, Sunil Singh, head of the managing team at Yellow Chilli’s outlet in east Delhi’s V3S mall said, “Our business is very closely connected to the number of people coming to cinemas. We are always hopeful that we will get big business from the cinemas.”
He said that he felt the effect of the government’s announcement on Monday itself as sales went above 50 per cent and added that in future business would grow even more than 50 per cent.