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Why Proptech Can Help Solve Real Estate s Biggest Problems

Why Proptech Can Help Solve Real Estate s Biggest Problems
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Doma, Hippo, Homebound, Fifth Wall Founders on Residential Proptech

Colony Capital s Marc Ganzi on Commercial Real Estate s Digital Moment

CEO of Colony Capital Marc Ganzi discusses digital assets in commercial real estate and how Colony is staying ahead of the curve

Camber Creek s Casey Berman on Proptech Investing and SPACs

Casey Berman and Hiten Samtani. (Camber Creek) Total addressable market, or TAM, is a metric investors use to figure out whether a sector is worth their trouble. With a tiny TAM, even a home-run investment in a startup may not generate the return investors crave. Target a big TAM, however, and things get a lot more interesting. A key reason proptech is hot is that investors believe the TAM to be gargantuan. An industry that permeates all aspects of our lives and happens to be a tech laggard? Sign us up! A decade ago, however, that perception could not have been more different, according to Casey Berman. Less than $100 million flowed into proptech in 2011, said Berman, who started his real estate–focused venture capital firm, Camber Creek, that year.

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