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Why Proptech Can Help Solve Real Estate s Biggest Problems
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Developer Jonathan Rose Maps a Bold Future for New York City
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Casey Berman and Hiten Samtani. (Camber Creek)
Total addressable market, or TAM, is a metric investors use to figure out whether a sector is worth their trouble. With a tiny TAM, even a home-run investment in a startup may not generate the return investors crave. Target a big TAM, however, and things get a lot more interesting.
A key reason proptech is hot is that investors believe the TAM to be gargantuan. An industry that permeates all aspects of our lives and happens to be a tech laggard? Sign us up!
A decade ago, however, that perception could not have been more different, according to Casey Berman. Less than $100 million flowed into proptech in 2011, said Berman, who started his real estate–focused venture capital firm, Camber Creek, that year.
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