Kellogg s to reduce sugar and salt in children s cereals by 2023
The cereal company also plans to slim down the packaging to use less cardboard and plastic
Kellogg s new range of cereals with reduced salt and sugar (Image: Kellogg s/PA Wire)
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14th May 2021
Kelloggâs UK is continuing its decade long drive to make its products healthier with a promise to cut the sugar content in its childrenâs cereals by 10% and salt by 20%.
The move will mean all the cereals are no longer classed as high in fat, salt and sugar (HFSS) by the end of next year.
It also plans to cut the sugar in Krave, a cereal which is aimed at young adults, by an average of 11%. And a reduction in salt in its Special K brand will see it become non-HFSS, alongside Coco Pops, Corn Flakes and Rice Krispies.
The cereal giant plans to remove 10% of the sugar from its kids’ cereal range
Kellogg’s has unveiled plans to slash salt and sugar from its range in a bid to boost its health credentials.
The cereal giant plans to remove 10% of the sugar from its kids’ cereal range and at least 20% of the salt from the range, making them all non-HFSS by the end of 2022.
It will also reduce sugar in Krave, which it said was “a favourite cereal for young adults”, by approximately 11%.
Special K, meanwhile, will be reformulated to become non-HFSS. Coco Pops, Corn Flakes and Rice Krispies are already non-HFSS.
Kelloggâs to slash salt and sugar in childrenâs cereals by the end of 2022
The food giant also plans to cut sugar in its Krave cereal, and salt in Special K
Kellogg s will reduce salt in Special K (Image: Kellogg s/PA Wire)
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Kelloggâs has pledged to cut sugar in its childrenâs cereals as part of a decade-long plan to make its products healthier.
Food giant Kellogg’s has pledged to cut sugar in its children’s cereals by 10% and salt by 20% as part of a decade-long plan to make its products healthier.
The move will lead to all of its children’s cereals no longer being high in fat, salt and sugar (HFSS) by the end of 2022.
It also plans to reduce the sugar in its Krave cereal, which it categorises as a product for young adults rather than children, by an average of 11% across the different flavours.
A reduction in salt in Special K will see it become non-HFSS, alongside Coco Pops, Corn Flakes and Rice Krispies.