Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers
Brian Steinberg, provided by
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Television commercials have long been one of the media industry’s surest bets so much so that advertisers around the world dumped a whopping $149 billion on them in 2020, according to estimates from Magna, the large media-buying firm. But Pepsi recently decided to take a gamble on something else.
On Valentine’s Day, the soda giant unveiled a three-story replica of a Las Vegas jackpot machine, the centerpiece of a new game show it’s running with the Fox broadcast network. “Cherries Wild” features Jason Biggs as host, lots of trivia and a Pepsi Wild Moment that lets people at home play along for prizes. The whole show is done in Pepsi colors, says Todd Kaplan, vice president of marketing, and aims to play up Pepsi Wild Cherry, a line extension the company believes has room to grow. No other soda will be allowed to advertise during the show.
Wednesday, February 10, 2021 1:00 am
Fox continues to go right with Wrong series
Jay Bobbin | Zap2it
“Looks like you picked the wrong . .”
Thanks to Vivica A. Fox, as both star and producer, regular viewers of LMN movies have a variety of words to finish that sentence with: “friend,” “mommy,” “child,” “stepmother,” “student,” “friend,” “teacher,” “tutor,” “cheerleader,” etc., etc. And now, there s another.
After a month of weekly January premieres on the order of “The Wrong Real Estate Agent” and “The Wrong Mr. Right,” Fox is back with a particularly timely entry in her popular franchise for Lifetime s movie network. Premiering Thursday, “The Wrong Valentine” features her as a faculty counsel to a high-school student (Mariah Robinson) who recently lost her father and wouldn t mind some seasonal romance. She evidently finds it, but it soon becomes apparent that the fellow in question might be – say it with us – the wrong
Wrong movies produced by Hybrid and executive produced by and starring Vivica A. Fox.
According to the press release, the three-month long stunt begins January 1 with âThe Wrong Real Estate Agent,â in which Fox portrays a single mother, who, along with her teenage daughter Maddie (
Alaya Lee Walton,
The Wrong Stepfather), rent a beautiful house on several acres of land from Charles (Andres Londono, Narcos: Mexico), a realtor they know well and who lives nearby. However, after they move in, strange noises and occurrences lead them to suspect someone else may be living on their property.
Tom Sandoval from Vanderpump Rules also stars.
Finally! Vacation time for me! Fun in [the] sun as I [earned] this moment!
As of Monday, there have reportedly been 1.33M confirmed COVID-19 cases in Mexico leading to 119K deaths.
Werrrk! The Indiana-born, Michigan-raised beauty easily defied her 56 years in the one-piece and she shielded her complexion with a white sun hat
Evergreen: Vivica maintains her 5ft7in figure with help from fitness trainers Joël Bouraïma and Maurisha Kay
Hey, girl, hey! Fox was joined on the beach by her gal pal, Valley Foot Health Center office manager Kia Todd, who filmed her on her phone