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Furniture World Magazine By Alex Sampera on 5/9/2021
Prepare for Meteors
Changes coming from Apple and Google promise to rock the ecommerce industry, creating opportunities and challenges for home furnishings retailers.
This installment in Furniture World’s 2021 series on retail advertising features information and advice from Eric Grindley, Founder and CEO of North Carolina-based Esquire Advertising. His agency recently partnered with Furniture First, the cooperative national home furnishings and mattress buying group serving full-line independent retailers.
After leaving a job in the music industry to pursue a law degree, Grindley was hired as general counsel for an internet marketing company to work on legal and compliance issues. “On the compliance side,” he recalled, “I became aware of the huge problem with fraud that exists in online advertising.”
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Furniture World News By Nic Ledoux on 5/5/2021
Banker and Brisebois (B&B), a furniture retail marketing and communications firm, recently announced its second marketing service – promotional gift items – for Furniture First, a national home furnishings and mattress buying group for independent full-line retailers.
Available now, Furniture First members have access to one of the largest selections of promotional gift items for the furniture industry. On the product front, B&B’s gift categories include gift-with- purchase items, giveaway items, and branded promotional items. From a strategic perspective, B&B’s gift specialists are available to match gift items with specific store promotions.
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