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Raising Money for a Nonprofit? Try a Personalized Approach

Raising Money for a Nonprofit? Try a Personalized Approach A new report found that small changes by gift officers like getting to know the donor could reap big benefits for their organizations. “Many nonprofits have a kind of salesmanship that needs to go away,” said Joe Pulizzi, who used his money to create a philanthropic organization in Cleveland with his wife.Credit.Angelo Merendino for The New York Times Feb. 19, 2021 The annual gala to benefit a nonprofit group, even one with a good cause? Feels rather old-fashioned. Those glossy annual reports? The money could be better spent. And, please, no generic requests for money.

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