Watts: IKEA’s new CPO
After advertising the job on LinkedIn in December, IKEA was overwhelmed with over 500 adorable applications from budding toy testers aged 4-12 across the UK. Watts won the hearts of IKEA co-workers, who collectively made the decision, with his creative video in which he recites a poem about his love for playing.
In the video, Watts tells the camera: “I love making and baking and drawing and roaring. I love hiding and riding and seeking and finding. I love building with bricks and creating with sticks. Cars, trains, boats and planes. And I’m always ready to play lots of games! Let’s use our imagination to make a creation!’”.
Wanted: 4-12 Year-Old to Test Toys for IKEA | 92 9 TomFM
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IKEA Is Hiring A Chief Play Officer Between Ages of 4 & 12-Years-Old!
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The listing says the successful candidate will be in charge of making sure new toys are fit for other children to play with, in a role which will span the majority of next year.
In exchange for their hard work, the Chief Play Officer will get to keep all the toys they test.
It comes as new research reveals that per year, children are spending an average of 254 hours less on play than their parents did at their age.
Furthermore, almost three in five are playing less now than they did before the coronavirus pandemic, with three quarters of parents noticing a change in their child s mood.