Porsche seeks tech edge though closer ties with battery specialists
Porsche seeks tech edge though closer ties with battery specialists
Automaker is in talks with battery developers, including Germany s Custom Cells
Bloomberg
BLOOMBERG
Staying on top of the latest advances in battery technology will be key in shifting buyers of Porsche’s combustion models to electric siblings such as the Taycan, shown.
Porsche is seeking to strengthen ties with battery specialists to expand on a technology edge that has helped turn the Taycan electric car into a sales success.
The company is in talks to set up more collaborations with battery developers, including Germany s Custom Cells, Porsche said on Tuesday in a statement.
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Porsche increases digital spending to lure tech-savvy buyers
Bloomberg
Print
Porsche has rebounded quickly from the coronavirus pandemic, helped by strong demand for the electric Taycan.
Porsche is increasing spending to bolster the digital products and services that supplement its luxury sports cars to lure more tech-savvy customers, particularly in China.
The brand now invests 900 million euros ($1.1 billion) a year on digitization compared with 800 million euros previously, Chief Financial Officer Lutz Meschke said.
The company also puts about 150 million euros annually into venture capital projects and startups. Despite the corona crisis, we haven t cut a single euro from investments in the future, Meschke said. On the contrary: we really step on the gas.