Cadent Announces Expansion of TV Identity Graph Partnership with Premion
Cadent Advanced TV Platform Will Provide Premion First-Party Data Onboarding, Audience Building, Insights, Analytics, Reporting, and Campaign Deployment Services, as well as Syndicated Data for Premion Media Sales
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NEW YORK, Feb. 2, 2021 /PRNewswire/ Cadent, the advanced TV platform company, announced today an expansion of its long-standing agreement with Premion, an industry-leading premium CTV/OTT advertising platform for regional and local advertisers. Under the terms of the new agreement, Cadent Viewer Graph, Cadent s proprietary and cookieless matching technology, will unify audiences across Premion s inventory of branded networks and providers so that advertisers can activate cross-screen campaigns against custom segments.