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JC Newman Announces Brickhouse Beginnings TAA Exclusive
Before JC Newman could start on the major restoration they just completed at their El Reloj Cigar Factory in Tampa, the team had to clear out almost 70 years’ worth of items from the building. During this process, they uncovered some hidden gems.
One of those was a trap door from the 1930s with a secret staircase that went from the General Managers’ office down into the basement where he could hide when the Tampa Mafia would come through looking for payroll cash. Another was J.C.’s travel trunk that accompanied him on his voyage from Hungary to Cleveland in 1889. But perhaps the most exciting find for fans of our brands was a stash of 10-year-old Brick House cigars that was tucked away in the basement years ago to age and wait for a special occasion to arise. When JC Newman rediscovered them during their 125th year, they thought that sharing them with TAA retailers would be a perfect fit.