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At this point in the pandemic it comes as a relative certainty that aspects of life as we knew it pre-2020 simply won’t be the same again. For the media space, this couldn’t be more true, as the coronavirus has simply sped up the processes that were happening long before Covid-19 hit our shores. Here, Generation Media’s
Tamara Strange takes a look at the evolution across the sector, and how you can best adapt to them.
Throughout the year ahead, we’re going to have to carry on adapting to the ‘new normal’ as the meaning of the phrase continues to evolve in all aspects of our lives. Marketing plans are no exception to this. For brands to flourish, their strategies need to be modified, with fresh approaches employed in order to reach the post-pandemic 2021 consumer.