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Have advertisers lost faith in the power of long copy?

Have advertisers lost faith in the power of long copy?
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Guest column: Titus Upputuru on the book that s guided his life

From Facebook s tearjerker to Akshay Kumar s covid message to CREDs IPL hit, a round-up of the best ads of 2020

From Facebook s tearjerker to Akshay Kumar s covid message to CRED s IPL hit, a round-up of the best ads of 2020. Share Via: . Methodology: a bunch of reporters who work at afaqs!, wrote about some of their favs! Enjoy our year-end special. Call me biased, but advertisements are the blood on which brands run. Without the right amount, there’s something amiss; 2020 was the Beelzebub of amiss. Before COVID-19 hit our shores, Bollywood star Salman Khan had become Pepsi’s brand ambassador and Maisie Williams, of Game of Thrones fame, told us to “Let it go” in a Super Bowl commercial. Then the pandemic struck. For a short while, we saw ads made from stock images and old footage… it’s what one could do at that time, but even then, some people excelled. As the year progressed, so did the nature of ads. From bold and optimistic, they turned cautious and reassuring. And now, we have started seeing shades of hope.

Dentsu launches Brave New Normal report on 2021 creative trends

This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum s audience. Find out more on The Drum Network homepage. Dentsu s Brave New Normal report examines consumer-driven trends and brand opportunities created by a post-covid world. Global creative agencies including Dentsu McGarryBowen, Isobar & 360i showcase inspiration for marketers to secure post-covid growth Brave New Normal: Dentsu Creative trends 2021 is a report exploring consumer-driven trends that provide businesses and brands with new opportunities created by a post-covid world of accelerated change. The report is filled with examples of idea-led experiences that signal how marketers can secure growth in 2021 and beyond - download it now.

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