PODCAST: Marketing in concert
July 9, 2021 by Bill Merrick, CU Magazine Alana Kelly, On Tap Credit Union
Good marketers don’t go it alone. Instead, they collaborate to gain multiple perspectives and achieve the best possible outcomes.
That approach works well for Alana Kelly, marketing manager at $365 million asset On Tap Credit Union in Golden, Colo.
In this episode of the CUNA News Podcast, Kelly explains how her previous experience shapes her credit union marketing efforts, successful campaigns at OnTap, how marketing changed during the pandemic, and what the future holds for her discipline.
Stake your claim in 2021: How to stand out from the crowd
Enough of this dilly-dallying - stop acting like every other bank and credit union!
2SHARES
Make this new year, THE year your credit union stakes a claim. Puts a flag in the ground. Marks your territory. Drops a pin. Only then will you be able to rise above being a commodity and start thriving as a trusted provider.
But how can your credit union make a dent in this crowded space? Get out of the rate race? Compete with the BofA’s and Regions of the world? Maybe your credit union can’t even process online account openings yet.