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Chris McIntosh officially named next Wisconsin Badgers athletic director
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McIntosh named director of athletics For news media
Athletic Director Chris McIntosh pictured at Camp Randall Stadium. Photo: Jeff Miller
Chris McIntosh, University of Wisconsin–Madison deputy athletic director and a decorated student-athlete who captained two of the most celebrated teams in Badgers history, has been named to the post of director of athletics, Chancellor Rebecca Blank announced today.
“Chris is a natural leader who loves the Badgers and cares about our student-athletes,” says Blank. “He is uniquely positioned to continue our proud traditions of success on and off the field and doing things ‘the right way.’ Chris will build upon those traditions and has a strong vision for leading the program during a time of change in college athletics.”
By Adam Duxter
Feb 18, 2021 6:35 PM
MADISON, Wis. – Economists in Madison say UW Athletics’ goal to bring fans back for the fall 2021 football season could bring millions of dollars of revenue back to the city.
Jason Ilstrup, President of Downtown Madison Inc, said each home game can bring with it $16 million dollars of economic impact.
“Badger athletics is hugely important to Madison,” Ilstrup said. “Honestly, it’s important to our entire state…It’s thousands of jobs. Not just student jobs, but jobs throughout the entire community. In hotels, restaurants, the attractions that are in town.”
Ilstrup said while he understands the decision not to have fans in the stands in 2020, it likely cost downtown hundreds of millions of dollars in revenue.
Every game with fans at Camp Randall could bring up to $16 million in revenue to Madison, experts say
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