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The social strategy driving the Gold Coast Titans fanbase
Head of marketing talks through its social media management investment and its impact on engagement, local community presence and stakeholder management
A decision to ramp up social media management has given the Gold Coast Titans the means to improve content and community processes, stakeholder reporting and marketing team efficiencies – as well as build that all-important fan base.
Gold Coast Titans head of marketing, Dean Madders, said social media channels when he joined the NRL team 12 months ago were used to publish content but in an adhoc fashion, leading to inefficiencies. The youngest NRL club was also sitting at the bottom of the ladder in terms of audience size in social media and keen to improve its ranking.
Canberra Raiders beat Gold Coast Titans 20-4, Cronulla thrashes North Queensland Cowboys 48-10 at Kogarah Oval
Posted 9
updated 4
AprApril 2021 at 11:07am
Canberra s defence was as important as it s attack in the Raiders win over the Titans.
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Gold Coast could face a week without a home and the team s first-choice halves after Jamal Fogarty was injured in the Titans 20-4 loss to Canberra.
In the other game of Easter Saturday, the Cronulla Sharks hammered the North Queensland Cowboys 48-10.
Raiders full-back Charnze Nicoll-Klokstad put on a clinic for Canberra, starring in attack and defence for the Green Machine.
The Titans and Raiders go head to head in neutral territory at Kogarah Oval after the Cronulla Sharks crushed North Queensland in the opening match of the day. Follow our ScoreCentre for all the live scores and stats.