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iTWire - Thales Data Threat Report revels only 23% of businesses in Australia and New Zealand know where all their data is stored

Thales report shows US retailers feel vulnerable to data threats – Bankless Times

Thales report shows US retailers feel vulnerable to data threats – Bankless Times
banklesstimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from banklesstimes.com Daily Mail and Mail on Sunday newspapers.

Compliance in your marketing? It s more necessary than you think

Compliance in your marketing? It s more necessary than you think Recently, a report conducted by PFL and Demand Metric  which surveyed nearly 600 marketing professionals across a variety of different industries revealed data accuracy, understanding audience needs, and branding as the three most important factors to multichannel marketing campaign success. Data is critical for marketers conducting multichannel marketing campaigns because it’s used to personalized messages and reaching prospects at the right moment in their customer journey. When marketers rely on and analyze data within multichannel marketing initiatives and campaigns, they can measure and improve strategies in real-time, allowing for better, more segmented outreach. Without data to inform campaigns, marketers might as well write a message on a paper airplane and throw it out the window.

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