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In Spain, they call it the wild and athletic cod that returns home every year , in Germany the gold from Lofoten and in France as a premium seasonal product . There is no doubt that Norwegian skrei has caught the media s interest in Europe this year as well. The corona pandemic has impacted the 2021 skrei season in so many ways. With travel restrictions and closed restaurants, the Norwegian Seafood Council have adapted the way we work. This year, we have not been able to organise any press trips to bring foreign journalists to Lofoten. Nevertheless, we see that there is great interest among media and bloggers to write about skrei. In fact, our media coverage is currently higher than in previous years, despite the very demanding market situation , says Anette Grøttland Zimowski, Head of International PR with the Norwegian Seafood Council.

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