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Breaking away from the traditional fashion show format and presented as a voyage, the journey of the fifth collection by Virgil Abloh started with the creative film The Adventures of Zoooom with Friends , set at Louis Vuitton s ancestral home in Asnières.
The movie follows movers packing up shipping containers and loading them onto a barge, sailing down the River Seine and leaving Paris with a colourful crew of animated characters, Zoooom with Friends, carrying the garments along the journey.
The motley crew of animated characters travel to multiple cities to celebrate multi-culturism, inclusivity and unity, as they imagine the world through Virgil’s boyhood memories and progress.
One of the Japan's most prominent actresses and models becomes the label's first Japan Brand Ambassador, since the Italian label first landed in Japan 56 years ago.