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Speaking about the campaign, Arvind Kumar, joint general manager marketing, DS Confectionery Products, said, “2020 has been a year of reflections and the strategy to compliment brands who are truly doing good work to create meaningful conversations was clever and astute. We witnessed great success last year, and are looking forward to the kind of noise and positive engagement that we create this year (2021) as well. ” Prachi Bali, national head client partnerships and business head, FoxyMoron, added, “Creating positive impact and meaningful engagement is at the heart of every social media strategy. Thankfully, social platforms too have evolved to appreciate and interact in these genuine brand conversations that create a lasting impression on the consumers. Through the campaign designed for Pulse, we wanted to not only express our recognition of good work, but also promote positive fun banter amongst brands.

Prachi baliPulse candyWorld compliment dayDs groupபிரசி பாலிதுடிப்பு மிட்டாய்ட்ச் குழு