February 22, 2021 1:40
Hearts & Science, part of Omnicom Media Group (OMG), has appointed Nunn Media’s Tom Leahey as head of digital for Melbourne to oversee Hearts’ integrated digital and data proposition in the local market.
Leahey was responsible for setting up the internal programmatic trading desk, establishing and developing a full programmatic technology stack and the related audience data play at Nunn Media.
Prior to that Leahey held various programmatic and search leadership roles within OMG’s OMD after arriving in Australia from the UK in 2015. He started his career at All Response Media where he implemented a successful strategy for WWF to drive a record number of animal adoptions over Christmas 2014.