Affiliate Of Investment Holding Company Ames Watson Acquires Iconic Retail Chain, South Moon Under
- Acquisition of South Moon Under Comes Two Years After Ames Watson Took Control of and Revamped Leading Sports Retailer Lids -
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Ames Watsonis acquiring the iconic Annapolis-based retail chain,
South Moon Under ( SMU ). Ames Watson successfully turned around and has grown hat and licensed sports retailer Lids after acquiring it two years ago and will seek to do the same with South Moon Under.
South Moon Under logo
Founded more than 50 years ago as a surf shop in Ocean City, Maryland, South Moon Under has become a differentiated leader offering an omni-channel shopping experience for casual women s and men s fashions, swimwear, accessories, and housewares. Through curated offerings, South Moon Under has developed a dedicated client base attracted to the latest offerings from name brand and indie designers, as well as its own in-house private lab
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