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Dancers from a Romford-based dance school were joined by celebrities such as Amy Childs and Bobby Norris as they performed at the Billericay FC New Lodge ground.
| 24 May 2021
Real-time Engagement Platform (RTEP) provider Monterosa has made the official launch of Monterosa / Interaction Cloud, its SaaS platform designed to help make audiences more valuable through loyalty, first-party data and commerce.
Monterosa technology is behind many of the world s biggest interactive events, TV shows, and sports, trusted to power high-profile properties for customers including ITV/Love Island (pictured), Nickelodeon, Vodafone, EA Sports and Liverpool Football Club.
In 2020, the company claimed a 200% increase in unique users - engaging and interacting five times more than in 2019. This said the company highlights the growth in consumer appetite for interactivity and the consequent sense of community. It added that in the context of a need for revenue diversity, and a demand for more data-driven consumer relationships, the new self-service platform is being made available to organisations in media and sport who want to unlock greater valu
| 10 May 2021
Reflecting how the business is scaling its media and sport offering globally, former English Premier League (EPL) CEO Richard Scudamore has joined Monterosa at what the real-time engagement platform provider says is “an exciting moment” in its trajectory.
Monterosa claimed a 200% increase in unique users of its technology in 2020 and is consolidating digital engagement experiences into its Monterosa/Interaction Cloud solution which connects organisations to their audiences directly. This is said to result in gaining more unique users, and offering those users “vastly” enhanced experiences. In addition, the platform s set of experiences are ready-made front-end applications with customisation options, designed to be a more versatile alternative for organisations than building products in-house or outsourcing building of isolated products.